A quiet inbox has more than one explanation. Submit your website and we will review the path between an interested visitor and an actual enquiry — clarity of the offer, calls to action, forms, contact routes, mobile experience, trust signals and technical friction.
If the real constraint turns out to be visibility rather than the website, we will tell you that instead of selling you conversion work.
“The website is not working” almost always turns out to be one of two situations. Either not enough of the right people are reaching the site, or enough people arrive and too few of them take action.
They look identical from the outside — a quiet inbox — but they need completely different responses. Spending on advertising to fix a conversion problem sends more people to the same dead end. Redesigning a website to fix a visibility problem changes the wrapping on something nobody sees.
So the review starts by looking for evidence of which situation you are in, and says so plainly, even when the honest answer is that the website is reasonable and the gap is in marketing.
Any of these is a reasonable reason to have the enquiry path reviewed.
Whether a first-time visitor can tell what you do, who it is for and where you operate within a few seconds.
Whether the pages people are likely to land on actually address the question that brought them there.
Whether the next step is obvious, repeated where it should be, and phrased as something the visitor wants to do.
Field count, unnecessary required fields, unclear validation, and whether the visitor is told clearly that the message went through.
Whether phone, email and WhatsApp options are visible, tappable and consistent across the site.
How the enquiry path behaves on a phone, where most South African visitors are, including sticky elements and keyboard behaviour.
Whether the site gives a cautious buyer reasons to believe you: real details, clear identity, evidence of work, credible reassurance.
Slow pages, broken scripts, failing form submissions and anything else that interrupts the path between interest and contact.
Home pages often open with a slogan rather than a sentence. “Excellence delivered since 2004” tells a visitor nothing, while “Commercial electrical contractors in Cape Town” tells them everything they needed in the first second.
This costs more enquiries than almost anything else on the list, and it is usually the cheapest thing to fix.
Someone searching for a price lands on a page about your company history. Someone comparing suppliers lands on a generic services list. The content is fine; it just is not what that visitor came for.
Matching the main landing pages to the intent behind the searches that reach them tends to move the needle quickly.
If the only way to make contact is a menu item labelled “Contact” at the top of the page, you are relying on the visitor's persistence. Clear, specific calls to action placed where the interest is created do better than one generic button.
“Request a quote for your project” outperforms “Submit” consistently, because it describes what happens next.
Every extra required field costs some percentage of enquiries. Company registration numbers, physical addresses and detailed budget dropdowns can usually wait until you are actually speaking.
The other common problem is silence after submission. If nothing visibly confirms the message was sent, people assume it failed and often do not try again.
This one is worth ruling out early because it is invisible from your side. Notification emails can fail authentication checks, land in spam, or go to an address nobody monitors any more after a staff change.
It is straightforward to test properly, and occasionally it turns out to be the entire problem.
Most sites are designed on a laptop and most visitors arrive on a phone. Contact details that sit neatly beside the hero on desktop can end up three screens down on mobile.
We look at the enquiry path specifically on a phone: how far the visitor has to scroll, whether the form is usable one-handed, and whether the number is actually tappable.
Buyers are cautious, particularly for anything expensive or hard to reverse. A physical location, real names, photographs of actual work, clear terms and an accessible privacy policy all quietly reduce perceived risk.
We look at what a sceptical first-time visitor would find, rather than at what you already know about your business.
For many services exact pricing genuinely is not possible. But a page that avoids the topic entirely leaves the visitor to guess, and cautious people guess conservatively and leave.
Indicating a starting point, a typical range or how pricing works usually increases enquiry quality as well as quantity.
Tell us what you are seeing. If you know roughly how much traffic the site gets, or which pages people land on, include that — it sharpens the review considerably.
You tell us the website address and what you are seeing — traffic without enquiries, very few visitors, or something else.
We walk the site the way a prospective customer would, on desktop and on a phone, and follow the enquiry path.
You get a plain-English summary of the likely friction, in the order we would address it.
If you want help implementing changes, we can discuss that. If not, the findings are yours to act on.
We will not quote conversion-rate benchmarks at you. Published averages vary enormously by industry, traffic source and country, and applying them to your business would be guesswork dressed up as data.
We will not promise a specific increase in enquiries, and we will not recommend a redesign simply because it is the largest available piece of work.
If the honest finding is that your website is doing its job and the constraint sits in visibility, targeting or the market itself, that is what the report will say.
If the real problem is that too few people reach the site.
Website Speed TestSlow pages quietly cost enquiries, especially on mobile.
Free Website AuditA broader review if you are not sure where to start.
Fix or Redesign?Whether specific fixes or a rebuild is the better spend.
Not sure which one fits? Browse all website checks.
Submit your website and get a clear, practical read on why visitors are not making contact — and what would most likely change that.