If your website is not showing up in Google the way you expected, the reason is usually specific. Submit your site for a free, human-reviewed SEO audit covering crawlability, indexing signals, metadata, content, internal linking, structured data and technical health.
A diagnosis in plain English — not a ranking promise and not a colour-coded score sheet.
Most owners describe symptoms rather than causes. Any of these is a reasonable reason to have the site reviewed.
These have very different underlying causes, which is why a score out of 100 is not much help. The point of a review is to narrow it down.
Search visibility is the outcome of many factors, and only some of them sit on your website. A review can tell you what is broken, what is thin, what is confusing and what looks fine — but it cannot guarantee a position in a result page that Google controls and changes constantly.
That framing matters, because it changes where you spend money. If pages are being blocked from indexing, no amount of content will help. If the pages are indexed but do not address what people actually search for, more technical work will not help either.
So this review is deliberately structured to separate the three layers: can search engines read the site, does the content match real search intent, and is there enough external corroboration for competitive terms.
Whether robots directives, blocked resources or site structure prevent search engines and other crawlers from reaching your pages properly.
Whether important pages appear indexable, whether unimportant ones are competing, and whether the sitemap reflects reality.
Whether each page has a unique, honest title and description, and whether heading structure describes the content instead of styling it.
Whether your most commercially important pages are reachable in a couple of clicks and linked from relevant places in the content.
Near-identical service or location pages, multiple URLs serving the same content, and canonical tags pointing somewhere unhelpful.
Whether schema is present, valid and actually matching what is visible on the page rather than describing something that is not there.
Performance and mobile behaviour, treated as one supporting factor among many rather than the whole story.
Whether your name, location, service areas and contact details are stated consistently in ways both people and machines can rely on.
Sometimes a page is genuinely orphaned: it is not in the navigation, not in the sitemap and not linked from any other page. It exists if you know the URL, and effectively does not exist otherwise.
Other times a directive left over from a staging site, a plugin setting or a stray canonical tag is quietly telling search engines to ignore work you paid for.
A single services page listing eight offerings gives search engines almost nothing specific to match against, and gives visitors no page that speaks directly to their need.
Splitting that into genuinely distinct pages usually helps — provided each one has real content. Eight near-identical pages with a service name swapped in is the failure mode to avoid.
Titles like “Home”, “Services” or the company name repeated across every page waste the clearest signal you have. So do titles stuffed with keyword variations that read badly in a result list.
The workable middle is a plain description of what the page is, in the words a customer would actually use.
Search intent matters more than word count. Someone searching for a price, a comparison, a supplier or an explanation wants a different page in each case.
We look at whether your key pages match the intent behind the searches you care about, and whether they answer the practical questions a South African buyer would have — coverage areas, process, lead times, what happens next.
The same content reachable at several URLs — with and without a trailing slash, http and https, with and without www, plus tracking variants — dilutes signals and confuses reporting.
It is usually a straightforward technical fix, and it is worth doing before investing in content.
Different phone numbers on the footer and contact page, an old address in the schema, service areas mentioned nowhere on the site — small inconsistencies that make it harder for any system to state confidently where you operate.
Consistency here helps ordinary search, map results and AI-generated summaries alike.
Plenty of sites have a clean technical bill of health and still do not rank, because the pages say very little that a searcher was looking for.
The reverse also happens: strong content on a site that search engines struggle to crawl. Knowing which situation you are in is the whole point of the audit.
Tell us the website and what you have observed. If you know which searches matter to your business, include them — it makes the review considerably more useful.
Most SEO problems fall into one of two buckets, and the response is different for each.
We flag off-site gaps where they are visible, but we will not pretend an on-site fix solves an authority problem.
AI assistants and AI-enhanced search results are increasingly the layer between a customer's question and your website. They rely on being able to reach your pages, interpret what you offer, and find the same facts stated consistently elsewhere.
That means most sound SEO work also helps AI visibility: crawlable pages, clear service descriptions, consistent business details, accurate structured data, and content that answers real questions directly.
What nobody can promise is that a particular AI tool will cite or recommend your business. The realistic goal is to remove the reasons it might misunderstand or skip you.
You send the website address and what you have noticed about your Google visibility.
We review crawl and index signals, metadata, content and structure, plus supporting technical factors.
You get a plain-English summary separating technical issues, content gaps and off-site limits.
If you would like help implementing any of it, we can discuss that separately. No obligation.
Whether AI-assisted search can understand your business clearly.
Website Speed TestPerformance and page experience as a supporting SEO factor.
Website Not Getting EnquiriesIf you have visitors but too few of them make contact.
Free Website AuditA broader review across all areas of website health.
Not sure which one fits? Browse all website checks.
Submit your website and get a clear, honest reading of what is limiting your search visibility — technical, content or off-site — and what to deal with first.